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 Bareilly: +91-8475002645     Gr. Noida: +91-7428756881

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Masters of Business Administration

Course Overview

MBA (Masters of Business Administration) is two Year full time post graduate degree program, comprising two semesters each year, approved by AICTE and affiliated to Dr.A.P.J Abdul Kalam Technical University (AKTU), Lucknow. MBA program enable you to earn a high level, specialist qualification, acquiring a skill set and expertise that could benefit you in any business environment.

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The degree program will prove invaluable to anyone wishing to success in the world of business, and will enable you to gain both the skills and knowledge to perform effectively in a cutting edge business environment.

The aim of the MBA degree is to develop students' business expertise through an enhanced capacity for integrity, judgment and intuition. MBA students develop advanced competency in a number of key disciplines including accounting, economics, finance, marketing, IT and strategic management.

The learning goals of the degree are designed to meet the needs of today's rapidly changing enterprises including areas such as electronic business, finance, banking, corporate accounting, marketing, operations management, employment relations, management in the public, private and international spheres, information technology, engineering, event management, tourism, sport, arts and leisure management.

The focus is on developing specific skills including the ability to integrate accounting, finance, marketing and management skills for progressive solutions and sound management decisions; capacity for analyzing and synthesizing complex information and knowledge for tactical and strategic business decisions; effective leadership and teamwork skills; designing innovative business models and strategies that adhere to the principles of responsible corporate governance and social responsibility.

Specialization is available

  • Marketing
  • Human Resource
  • Financial Management
  • International Business
  • Information Technology

 

  • Insurance & Risk Management
  • Hospitality Management
  • Project Management
  • Rural Management

Specialization in MBA

Semester- I

  • RMB101 Management Concepts and Applications
  • RMB102 Managerial Economics
  • RMB103 Financial Accounting for Managers
  • RMB104 Business Statistics
  • RMB105 Organisational Behaviour
  • RMB106 Marketing Management
  • RMB107 Business Communication
  • RMB108 Computer Application & Management

Semester- II

  • RMB201 Business Environment
  • RMB202 Human Resource Management
  • RMB203 Business Research Methods
  • RMB204 Financial Management
  • RMB205 Management Accounting & Control
  • RMB206 Production Operation & Supply Chain Management
  • RMB207 Quantitative Techniques for Managers
  • RMB208 Legal Aspects for Business
  • RMB209 Comprehaensive Viva

Semester- III

  • NMBA 031 Entrepreneurship Development
  • NMBA 032 International Business Management
  • NMBA 033 Rural Development
  • NMBA 034 Project Management (Specialization Group: Human Resource)
  • NMBA HR 01 Leadership & Personality Development
  • NMBA HR 02 Industrial Relations & Labour Enactments (Specialization Group: Marketing)
  • NMBA MK 01 Consumer Behaviour & Customer Loyalty
  • NMBA MK 02 Integrated Marketing Communications (Specialization Group: Financial Management)
  • NMBA FM 01 Security Analysis & Investment Management
  • NMBA FM 02 Management of Financial Institutions & Services (Specialization Group: Information Technology)
  • NMBA IT 01 Database Management System
  • NMBA IT 02 System Analysis & Design (Specialization Group: International Business)
  • NMBA IB 01 International Marketing Management
  • NMBA IB 02 International Logistics & Documentation
  • NMBA 035 Summer Training Project Report
  • AUC 001 Human Value & Professional Ethics

Semester- IV

  • NMBA 041 Strategic Management
  • NMBA 042 Insurance & Risk Management
  • NMBA 043 Hospitality & Tourism Management
  • NMBA 044 Behavioral Finance (Specialization Group: Human Resource)
  • NMBA HR 03 Negotiation & Counseling (Specialization Group: Marketing)
  • NMBA MK 03 Retailing & Distribution Management (Specialization Group: Financial Management)
  • NMBA FM 03 Tax Planning and Management (Specialization Group: Information Technology)
  • NMBA IT 03 Data Communication & Network (Specialization Group: International Business)
  • NMBA IB 03 International Financial Management
  • NMBA 045 Research Project Report
  • NMBA 046 Comprehensive Viva (CV)
  • AUC 002 Cyber Security

Elective Papers

Human Resource

  • Personal Growth and Training & Development
  • Team Building & Leadership
  • Industrial Relations & Labour Enactments
  • Negotiation & Counseling

Marketing

  • Marketing of Services
  • Sales & Distribution Management
  • Marketing Research
  • Retail Management

Financial Management

  • Management of Working Capital
  • Management of Financial Institutions & Services
  • Security Analysis and Investment Management
  • Tax Panning & Financial Reporting

Information Technology

  • Database Management System
  • Data Communication & Network
  • System Analysis & Design and Software Engineering
  • Electronic Commerce

International Business

  • International Marketing
  • Export Management and Documentation
  • International Business Environment & Foreign Exchange Economics
  • International Logistics Management

Open Specialization (Choose any one in IV Semester)

  • Insurance & Risk Management
  • Project Management
  • Hospitality Management
  • Rural Management

Note:

Evaluation of Papers Every paper/course will carry maximum marks of 150 (100 marks for semester examination and 50 marks for internal assessment, as per rules).

Internal assessment will consist of two components
(1) class test (30 marks)
(2) Teacher assessment (20 marks).

However, in subject NMBA 017 and NMBA 018, class test component will be consist of 15 marks for class test and 15 marks for presentation (NMBA 017) and practicals (NMBA 018).

There will be no internal assessment in case of summer training project report (NMBA 035), Research project Report (NMBA 045) and comprehensive viva voce examination (NMBA 029 and NMBA 046). Question papers in semester examination will be divided into the following three parts:

Part 1: 20 marks Containing six questions from the total syllabus out of which five are needed to attempt.

Part 2: 30 marks Containing a case study or practical problem or numerical as relevant in the subject, in case of case problem, only one case will be given which will be compulsory. However, there may be maximum two practical problems or numerical with similar number of internal choices.

Part 3: 50 marks Containing five questions, one from each unit, with one internal choice in each question."

The structure of the courses keeps changing; therefore the students should refer to AKTU Website (www.aktu.ac.in) for latest updates.

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