In the dynamic landscape of technology, where virtualization shapes the target audience and potential customers, the familiar saying, window shoppers are only present, underscores the transformative nature of advertising. Traditional approaches, differentiating between ATL (Above The Line) and BTL (Below The Line), with ATL emphasizing visual appeal and BTL adopting a direct approach, are evolving. Smart and savvy marketers have seamlessly blended these lines into a harmonious symphony within the realm of Digital Marketing.